Which company makes cheerios

Sales have more than doubled since, and initial sales of the peanut butter variety have been "really promising," he said. But market share among individual cereals is fragmented. Though big hits are always welcome, a company will be happy if an extension makes more money than it costs to produce and burnishes the overall brand, said the U's Rao. The question a food marketer asks is, "'If I launch this product, will it help others in my product line? Indeed, Harmening said each Cheerios iteration must "give something back to the brand.

That hasn't happened often for Cheerios. It succeeded initially after debuting in , but lost ground with the rise of Kellogg's Red Berries Special K. Harmening contends that there's plenty of room for innovation around the brand.

Mike Hughlett covers energy and other topics for the Star Tribune, where he has worked since Before that he was a reporter at newspapers in Chicago, St. Paul, New Orleans and Duluth. Home All Sections. Log In Welcome, User. Coronavirus Minneapolis St. Paul Duluth St. Study: Mpls. Paul minimum wage increases led to loss of restaurant jobs. Protest outside Prior Lake High attracts hundreds outraged by racist video. Olympic gold medalist Suni Lee says she was pepper sprayed in racist attack in L.

Minnesota officials highlight need for more veteran mental health. Twin Cities will see snow, high winds — and more Up North. Wild fails on power-play chances, loses to Vegas. Guthrie Theater goes big as it returns with an all-new 'Christmas Carol' this weekend. Business General Mills makes Cheerios a serial business For more than three decades, the original Cheerios stood alone.

Now its maker introduces new variations almost every year. By Mike Hughlett Star Tribune. Shea said simple math often drives the strategy. To change or withdraw your consent choices for Investopedia. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification.

I Accept Show Purposes. Your Money. Personal Finance. Your Practice. Popular Courses. Business Company Profiles. What Is General Mills?

Key Takeaways: General Mills is a consumer food powerhouse whose products include cereals, soups, pizzas, desserts, and pet food. Compare Accounts. The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

Related Articles. Top Stocks Starbucks vs. Dunkin': What's the Difference? Partner Links. Related Terms Menu Costs Definition Menu costs are the costs incurred by firms when they change their prices. He and his team invented Cheerios by developing a puffing gun machine that puffed oats into a small "o" shape.

Quaker Oats, however, claimed that the "oats" in the name Cheerioats was a trademark infringement, so General Mills changed the name to Cheerios in In the s and again in the s , televised commercials featured the animated Cheerios Kid and his sidekick, Sue. In these commercials, the Cheerios Kid gained the power to solve problems and save the day after eating Cheerios. In , Cheerios revived these characters in a commercial to explain how Cheerios can lower cholesterol. In the s, popular animated characters that appealed to children appeared in Cheerios commercials.

The infamous moose and squirrel, Rocky and Bullwinkle, appeared in a number of Cheerios commercials though Bullwinkle did most of the heavy lifting. Hoppity Hooper, the animated frog, also advertised games and other kid-friendly activities on the cereal boxes.