Whyred fw 2011

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Footwear Fashion. Feb 6, 1, Hypes 0 Comments. Back in December, rapper Bun B took the trip up north to cold, snowy Toronto to participate in. Photo: Victor Moreno. How do you see the Scandinavian brands within the international fashion arena? How do you see yourself compare with other designers from France or UK. I think Swedish brands in general have a typical Scandinavian clean and casual touch which are easy to identify in Europe. At Whyred we try to identify ourselves with the influence of more international brands such as YSL , Balenciaga and Jil Sander for the more luxurious experience of the brand.

Whyred SS collection. Our press agency had a pop up show room in Paris in November and our collection was appreciated for its prints and color palette. We currently work only with the Scandinavian market but will expand our press market to a international market as soon as we sell there as well. Paul Weller for his way of expressing the mod philosophy. A roughness with boots, military knit and a parka together with a sharp tailored suit. David Bowie, Lou Reed for the street smart classic yet modern styling and Alain Delon for always dressing sharp.

They are the muses we would like to dress. We are now working on a larger collaboration with the Art Museum Liljevalchs and will connect several new upcoming and old gem artists. Music is an important factor for the brand. They wore gargantuan platform sandals, paired with everything from a well-cut oxford blue button down and bubble skirt to a pale pink wool blazer and dusty rose leather slouch pants.

Johansson is most successful when he reworks classics, like that button down, which was oversized and bloused in the back. And his take on the motorcycle jacket, in a color that can only be described as a cross between kiwi and olive, was loose and easy. It made all other motorcycle jackets, save for the original style, seem irrelevant.

Yes, there was plenty to buy. And there was also plenty to look at--lots of metallic leather patchwork, tulle overlay, and a sleeveless mustard blazer that convinced me it's okay to buy a jacket that doesn't keep you warm. Each season, Acne designer Jonny Johansson builds on the idea of utilitarian daywear, yet taking it one more step further away from those simple shapes.

Each season, Acne designer Jonny Johansson builds on the idea of utilitarian daywear, taking it one step further away from those simple shapes. Fortunately, nothing terrible. As we waited for the show, the last of the season, Abba was pumped into the lobby.

Not Robyn or Lykke Li, or Jens Lenkman, but Abba, which is older and from another time, but everyone secretly loves nonetheless.

Considering the collection, I think this a masterstroke.